NEW YORK timelapse from dimid on Vimeo.

If you’ve been paying attention to the business world in the last couple of years, this will not come as a surprise. The idea of hopping on the shiniest new bandwagon is not a exactly a fresh one – there have always been those who are keen to seize every new opportunity that comes their way without any regard for the consequences. And while the fortune does indeed favour the bold, catering to its every whim might not be the clearest path to success.

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